The Micro, Small, and Medium Enterprises (MSME) in India are a typical lot, they have good products, competitive services, and robust systems, all they need is handholding and subject expertise in the e-commerce domain. With relevant know-how and expert advice, a huge potential of manpower can be unlocked. The MSMEs that need immediate training and knowledge imparting are Fashion and Apparel, they are one of the biggest business-to-consumer (B2C) online industries operating in the Fashion and Apparel space, and many brands have become successful and famous on a global scale in this domain.

The other category that is thriving is ‘Food and Beverages,’ the category is completely diversified there are many specialties sub-categories like the organic, ayurveda, and sattvic within the food and beverages category, rather than the beverages category. Also, many startups are selling unique and native types of beverages, these beverages have unique health benefits and advantages. The entrepreneurs are deeply insightful in developing such products, they know that a large segment of consumers prefer health drinks and seek advantages from it, they have realized that there is a huge business and growth potential in the market and they accordingly developed a product. The irony is that these entrepreneurs are novices in the field of online selling and they need complete technical know-how and expert advice to manage the e-commerce business. The e-commerce market offers huge potential as it provides access to a large customer base, and this is a great business opportunity for all entrepreneurs and business owners.   

The Real estate e-commerce segment is also thriving across many Indian metros and non-metros. The business models and customer offerings vary in the segment, the real estate services offer many different types of advantages to the consumers, they provide them with different types of information that are critical in buying or renting a home.