Food and beverages is a growing segment in E-commerce, the category is also the fastest-growing E-commerce segment due to the increasing appetite of the consumers, and the availability of a range and wider choice is increasing their buying habits. Food and beverages offer the most elaborate and comprehensive varieties, the segment is well-diversified and has many sub-categories that are equally diversified to satiate the growing hunger pangs of the consumer. 

The food service market which is estimated to be between INR 400 to 500K crore in CY 2023 is expected to grow at 10 to 12 percent CAGR over the next six years to become INR 900K crore to INR 1000K crore strong industry.

The elaborate food and beverages E-commerce business platforms comprise of:

1. Restaurant food aggregators and Food delivery aggregators
2. Aggregators of organic produce
3. Niche organic produce sellers
4. Whole-sale sellers
5. Retailers
6. Grocery and other essentials sellers
7. Indigenous and heritage food sellers

The different types of business models that are currently prevailing in the category are proven, these business models show promise and are bound to grow their market share manifold. Few Indian food delivery aggregators have made a mark on the global scale and have grown their businesses on the domestic front too, their E-commerce strategies are worth emulating as their business model is tested and proven. Grocery wholesale sellers have also proven their might and have demonstrated their potential and capability.

NXTWAT through its Learning Management System(LMS) deploys learning modules that imbibe insights from these categories to prepare the student entrepreneur for his journey toward a successful E-commerce food and beverage business venture. 

On Case Studies

De-engineering, understanding case studies, and the evaluation process are interconnected components of systematic analysis used across disciplines to comprehend, optimize, or replicate systems, processes, or decisions. Each aspect offers unique insights, yet together they create a comprehensive framework for learning and improvement. NXTWAT brings a broad perspective on the factors that brought success to the food and beverages category within the e-commerce segment, by thoroughly de-engineering and evaluating successful companies like Haldirams, BigBasket, NaturesBasket, FreshMenu, Staples, and Licious, an all-new perspective is presented for the clarity, understanding, and implementation of students and learners.