The E-commerce Media segment is proliferated into many specialized verticals, with the explosion of social media, different types of media have taken shape which facilitates the dissemination of news in varied formats. The one notable and significant trend is the birth of the Influencer segment; this segment has grown manifold and has taken the digital world by storm. The E-commerce Books segment is a simple and flat business model where the customers buy the kind of books, they need, and it is simply based on the subject matter expertise and preference of the buyer. 

India’s consumer book market will increase at a 3.7% CAGR between 2022 and 2027, with total revenue increasing from US$1.1bn to US$1.3bn. Most of the growth will come from the electronic books sector, where revenue will see an impressive increase at a 10.3% CAGR. The Indian Media & Entertainment sector powered through to a growth of 8.1% to reach INR 2.3 Tn in 2023. India secures 4th rank in the Information and Communication Technology (ICT) Services exports.

NXTWAT brings in a specialized focus on segments that have changed the very landscape of E-commerce Books and Media businesses. The Learning Management System (LMS) identifies the unique insights that have catapulted the growth of the segment; by highlighting the unique features that are disruptive in a specific segment, the student and aspiring entrepreneur fraternity can understand the learning modules and gain sufficient knowledge. Broadly the Books and Media industry comprises with:

1. Novels and Study books
2. Fiction and non-fiction
3. Research and subject books
4. News and Entertainment
5. Business and political news
6. Sports news
7. Regional language news broadcasters
8. Local language news formats
9. Social media and varied announcement and influencer formats  

Many more categories are getting added with the reach and growth of the media vertical, the lifespan of some of the categories and sub-categories is quite short, and they quickly adopt to a better and improvised format when their survival is questioned. 

NXTWAT imparts education that impacts the minds of the students and entrepreneurs, the introduction to the various formats that have carved a niche for themselves will give insights that matter in their business venture. The analysis by the Learning Management System (LMS) brings the student closer to the subject matter and makes him thorough in the particular domain. 

On Case Studies

Understanding case studies is a complementary skill that provides real-world examples for applying principles learned through de-engineering. Case studies are detailed examinations of specific events, decisions, projects, or systems within a real-world context. They serve as powerful tools for bridging theory and practice, enabling learners and professionals to explore the intricacies of problem-solving in dynamic environments. A well-crafted case study captures the nuances of challenges faced by organizations, individuals, or systems, presenting a narrative rich in context, stakeholder dynamics, and outcomes. NXTWAT presents case studies on Books and Media to learners and unravels insights into the company’s success, by dwelling deep into the business models of Flipkart, Amazon, Juggernaut Books, Audible Suno, and Pratilipi, clarity and perspective are created.