An unthinkable one and E-commerce technology has made it possible. Furniture was never before believed to be bought by viewing it on a laptop or a computer, yes, this unique possibility and advantage of technology has empowered entrepreneurs to think the unthinkable. The furniture category has grown by leaps and bounds as an E-commerce business category.

The Indian Furniture & Homeware eCommerce market is predicted to reach US$12,681.5 million by 2024 and accounts for 11.8% of the total e-commerce market in India. It is expected to increase over the next years. By 2026, the online furniture market in India was expected to size up to 40 billion US$ industry. Between 2017 and 2019 a steady increase by around 100 million US dollars is shown. Between 2019 and 2020 a massive jump of almost 400 million is expected.

The complexity of selling furniture on a single platform is challenging, the kind of wood it is made of, the size, the color, the utility values, and the price. Convincing a customer to buy by just showing some pictures of the furniture is indeed a tough and impossible task. The impossible has been achieved, and customers today buy their favorite furniture online without any fuss.

Instructors make a perfect case from the category, the modules and the case studies highlight every challenging aspect thus making it interesting. The business case studies further make the student know about the various facets that were involved in constructing the business model. Knowing about a category and understanding is quite a tedious task, the instructor team makes the journey of learning fascinating and inspiring.

Every session and class is presented energetically, the energy and enthusiasm exhibited by the instructors are contagious, and every student is transformed into an energetic and bright student with the right business acumen and knowledge.

On Case Studies

Understanding case studies is a complementary skill that provides real-world examples for applying principles learned through de-engineering. Case studies are detailed examinations of specific events, decisions, projects, or systems within a real-world context. They serve as powerful tools for bridging theory and practice, enabling learners and professionals to explore the intricacies of problem-solving in dynamic environments. A well-crafted case study captures the nuances of challenges faced by organizations, individuals, or systems, presenting a narrative rich in context, stakeholder dynamics, and outcomes. NXTWAT presents case studies on Furniture to learners and unravels insights into the company’s success, by dwelling deep into the business models of Pepperfry, Urban Ladder, Godrej Interio, FabIndia, and Ikea India clarity and perspective are created.