One of the biggest business-to-consumer (B2C) online industries happens to be Fashion and Apparel; many brands have become successful and famous on a global scale in this domain. The important features, aspects, and strategies that these brands have adopted to stay relevant and become successful should be noted and studied. At NXTWAT, the study modules are carefully selected and inculcated keeping the specific industry challenges and demands in mind. As the demands and dynamics of the industry vary, it becomes pertinent to change accordingly and deliver the best E-commerce education that is prevailing.

The Indian Fashion e-commerce market size was valued at US$ 14 billion in 2023 and is expected to reach US$ 18.76 billion by 2030, growing at a compound annual growth rate (CAGR) of 34% from 2023 to 2030.

Learning and understanding strategies that are pertinent to the E-commerce fashion and apparel industry would be significant as it will assist the entrepreneur student in his business venture. The dynamics and challenges keep changing in the world of business, irrespective of the business segment.

Digital Innovation: The E-commerce site should be presented steadily and innovatively, the gateway of the site is the starting point of the consumer journey, and all aspects including the UI & UX should be befitting of the brand’s promise and product portfolio. The site should be decked with the latest technologies; customers should experience the technology benefit. The entire digital journey including payment gateway and product delivery should be smoothly accomplished.

Product innovation: E-commerce is the gateway to the world, all kinds of products are visible with relevant information on the internet, and the products that are displayed should be world-class in all aspects and should compete with the best of the world. The fashion products should be high-end and superior, they should meet all the expectations of the customers and the price should be greatly competitive. Emphasis should be given to the quality of the fabric and texture, the design, look, and feel are the appealing factors that customer’s desire and the sale directly depends on these factors. With the easy access of various e-commerce sites being simple, customer verify the prices on the other e-commerce websites and check their quality, therefore listing a competitive price becomes critical for the growth and sustenance of the e-commerce site.

On Case Studies

Analyzing case studies is a critical skill for gaining insights into real-world challenges and solutions. By systematically involving and examining detailed accounts of specific events, projects, or decisions to identify key issues, stakeholders, and outcomes. NXTWAT thoroughly understands the context and objectives of the case examples and explains the significant factors of their success. NXTWAT brings a broad perspective on the factors that brought success to the fashion and apparel segment, by thoroughly de-engineering and evaluating successful companies like Manyavar, FabIndia, Nykaa, Libas, and Dior, an all-new perspective is presented for clarity, understanding, and implementation of students and learners.